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Celent 2022 Model Bank Award for Credit Cards as a Service

Case Study at a Glance: Celent Credit Cards as a Service 

Pinnacle Financial Partners worked with CorServ Solutions to create a solution that enables U.S. community banks to offer comprehensive credit cards to their customers while owning the full P&L for the program. See the Celent announcement.

Traditionally, banks have two choices to offer credit cards: a direct issuer model that requires high upfront investment or an agent bank program, which gives away the relationship to another bank. Pinnacle’s new innovative solution leveraging CorServ’s digital technology allows a bank to issue credit cards in 120 days and have access to bank-branded portals and mobile apps for end-to-end servicing without having to add staff.

“We believe that packaging the necessary capabilities to enable others to offer financial products is at the heart of all Banking-as-a-Service propositions. The Account Issuer Program developed by Pinnacle and CorServ deserves to be wider known in the US banking community and is a deserving winner of Celent’s Model Bank 2022 award for Banking-as-a-Service.” – Celent’s Zil Bareisis, March 16, 2022 

Request a copy of the Celent Credit Cards as a Service case study below…

About CorServ – CorServ provides a turnkey credit card issuing program that enables financial institutions to deliver competitive, branded credit cards to consumer, business and commercial customers. CorServ’s secure hosted programs combine our credit, compliance and marketing expertise with our modern online solution – everything our clients need to quickly build a successful card-issuing business. Our financial institution clients can increase their earnings per share by owning their customer loans and benefitting from loan interest, interchange, fee income and economies of scale from CorServ’s client base. Most importantly, our clients control their credit card customer relationships. For more information, please visit
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David Luther
CorServ CBO
William Mills Agency
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The William Mills Agency